Ambire AdEx is a new-generation solution aiming to address and correct some of the most prominent inefficiencies of the online advertising industry: user privacy misuse, ad fraud, lack of transparency in reporting, etc.
The underlying technology is called the Ambire AdEx protocol, which facilitates trading of advertising space/time, as well as the subsequent verification and proof that it actually occurred. Essentially, it covers all interactions between publishers, advertisers and end users. The protocol combines traditional peer-to-peer technology, cryptography and blockchain-based payment channels.
Comments
0 comments
Article is closed for comments.