When creating an audience or a campaign and defining it's audience, you can select the countries you would like your ad to show in from a dropdown menu.
You can either select the countries one by one or you can select by tier. You can choose one or more of four tiers. These have been created based on factors like market competitiveness, traffic quality, purchasing power, etc.
This way, Tier 1 brings you the highest quality traffic from countries with the highest purchasing power per capita, and Tier 4 - the lowest.
The tier you are targeting may influence the CPMs of your ad campaign.
You can see the country abbreviations included in the tiers when you hover over in the dropdown, however below you can also find a list of the countries per tier:
Tier 1
Australia
Canada
Germany
Iceland
Ireland
Luxembourg
Netherlands
Norway
Singapore
Sweden
Switzerland
United Kingdom
USA
Tier 2
Andorra
Antigua & Barbuda
Argentina
Aruba
Austria
Bahamas
Bahrain
Barbados
Belgium
Bermuda
British Virgin Islands
Brunei
Canary Islands
Cayman Islands
Chile
Cook Islands
Croatia
Curacao
Cyprus
Czech Republic
Denmark
Equatorial Guinea
Estonia
Falkland Islands
Faroe Islands
Finland
France
French Guiana
French Polynesia
Gibraltar
Grenada
Greece
Greenland
Guadeloupe
Hong Kong
Hungary
Israel
Italy
Japan
Korea South
Kuwait
Latvia
Liechtenstein
Lithuania
Macau
Malta
Martinique
Monaco
New Zealand
Oman
Poland
Portugal
Qatar
Russia
San Marino
Saudi Arabia
Seychelles
Slovakia
Slovenia
Spain
Taiwan
Trinidad and Tobago
United Arab Emirates
Uruguay
Vatican City
Venezuela
U.S. Virgin Islands
Tier 3
Albania
Algeria
Angola
Azerbaijan
Belarus
Belize
Bosnia and Herzegovina
Botswana
Brazil
Bulgaria
China
Colombia
Costa Rica
Cuba
Dominican Republic
Ecuador
Fiji
Gabon
Iran
Iraq
Jamaica
Jordan
Kazakhstan
Kosovo
Kyrgyzstan
Lebanon
Libya
Macedonia
Malaysia
Mauritius
Mexico
Mongolia
Montenegro
Namibia
Panama
Paraguay
Peru
Puerto Rico
Romania
Saint Vincent
Santa Lucia
Serbia
South Africa
Suriname
Thailand
Tunisia
Turkey
Tuvalu
Tier 4
Afghanistan
Armenia
Bangladesh
Benin
Bhutan
Bolivia
Burkina Faso
Burundi
Cambodia
Cameroon
Central African Republic
Chad
Congo
Egypt
El Salvador
Eritrea
Ethiopia
Gambia
Georgia
Ghana
Guam
Guatemala
Guinea
Guyana
Haiti
Honduras
India
Indonesia
Ivory Coast
Kenya
Korea, Dem Rep.
Laos
Lesotho
Liberia
Madagascar
Malawi
Maldives
Mali
Mauritania
Moldova
Morocco
Mozambique
Myanmar
Nepal
New Caledonia
Nicaragua
Niger
Nigeria
Pakistan
Palestina
Papua New Guinea
Philippines
Rwanda
Samoa
Senegal
Sierra Leone
Solomon Islands
Somalia
Sri Lanka
Sudan
Swaziland
Syria
Tajikistan
Tanzania
Togo
Tonga
Turkmenistan
Uganda
Ukraine
Uzbekistan
Vanuatu
Vietnam
Western Samoa
Yemen
Zaire
Zambia
Zimbabwe
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